Designing blind

Designing blind

1 June 2010  | Filed in :  Design  | Tags :  , ,
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I was editing this photo by another photographer for an ad, removing unwanted items out of the picture, etc. One of the bosses saw what I was doing and remarked, “Goodness what a waste of time. Why couldn’t they just take a better picture in the first place?” Couldn’t have said it better. xD

I cannot stress how HELPFUL it is to the people on the ground to know what you’re filming/shooting/designing for. The end product, the big picture, the branding message. Stop filming/shooting/designing blindly!

The photo above has completely nothing to do with the post, but it does seem like cooking is related to the content. I mean, if you don’t know what you’re making, how you know what ingredients to put in? lol.



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