The more we learn about the creative process and how to properly design effective work, the slower we become it seems. Now i can’t produce an artwork without first knowing the background behind it, the audience, where it’s going to be used, and a bunch of other misc information.
In the past i was fine with just making things look pretty, but now i find it frustrating not knowing what or who i’m designing for, and i get stuck on the littlest things. I wonder if it’s a bad thing. Some clients will go like, “I just want a simple website!!! why you asking me about my brand positioning?!”
