Walk around Clarke Quay on a Friday night and you’ll see clubs with tons of people lining up outside, and clubs that are, not so popular. I wonder what attracts these people? Is it the club itself? is it the event line up? or is it the marketing efforts?
Newly opened ones like The Arena, have got an undeniable edge over older outlets in terms of state-of-the art lighting, display and sound systems. So how can older clubs catch on? What other avenues can they tap to bring in crowds? Famous DJs, live bands, magic shows?
If you ask me, I’m going to say it’s the website. Websites aren’t just websites anymore. This is 2009. Websites can educate, attract, connect, sell, or they can pollute, destroy, infuriate, and terrorize. Websites are one of the most powerful tools in branding and marketing. But how we use it properly?
Social sites, portals, newsletters, photos, videos, music, right down to copy writing, development, usability, mobile versions, optimization, it’s a massive multi layer puzzle to piece together. I’m still trying to figure it all out.
On a side note, i realized i’m in Arena’s profile video, at 00:34, I went hey…that guy looks familiar… LOL.
